• Increase visit frequency, check average and party size


• Inspire word of mouth through superior guest relationship management


• Inspire ongoing guest loyalty in the face of increased competition and price pressures


• Separate your business from the rest of the pack

Consulting and Coaching

Conduct a Wall-To-Wall Brand Half Day Seminar

— We conduct the 10 GEMS Seminar

— We take your staff and management through a 'values assessment'. Are you and your team aligned?

— We gain consensus on the values that drive your business

— We lay out practical next steps

Conduct a "One Day Make-Over" Four Wall Assessment of Your Retail Establishment

— We conduct the 10 GEMS Seminar

— We take your staff and management through a 'values assessment'. Are you and your team aligned?

— We conduct a thorough, on-premise Wall-To-Wall Walk Through of one of your stores

— We coach your team through the assessment of your walk through

— We audit your Marketing materials

— We provide concrete, prioritized tactics and strategies to improve the branded experience

Conduct a Full-blast, All-Star Show Revival: A 10 Day, 10 GEM Extravaganza

We offer all elements of One Day Make-Over. In addition …

— We conduct appropriate Guest Research

— We define, create and design a 'branded experience' for your business

• We formulate a brand position that reflects who you are to your guests and your staff, that is also consistent with your values
• We devise needed graphic and design element changes as necessary, including new logo or slogans
• We develop a new 'brand' merchandising approach, Zone-By-Zone
• We guide you through how the findings impact every part of your business and what you should do about it

— We create a comprehensive business plan to prioritize strategies and tactics

• We source whatever talent is needed to execute the plan
• We create Employee training to 'deliver on the promise' of your brand
• We review and revise marketing plans for facility, staff, menu, promotions and neighborhood
• We are available for unlimited phone and email contact for six months

Research Capabilities

Conduct on premise Focus Group Research to "Listen to the Guest"

— We moderate sessions on premise

— We analyze data

— We offer recommendations and practical action

Provide a 4-Wall Audit of Printed and Promotional Materials

— We assess message. Is it consistently portrayed across all materials?

— We assess design. Is it consistently applied across all materials?

— We offer recommendations to better align design and message to maximize the bang for the buck. Are you getting the most for your money?

Develop, Manage and Analyze Formal Quantitative Research Studies

— We design rigorous studies to provide hard, quantifiable and reliable data on customer behavior and attitudes

— We analyze the results to provide strategic brand direction

— We offer concrete, prioritized strategies and tactics to get the biggest bang for the buck

In-Person Seminars, Workshops & Guest Speaker Presentations

Provide speeches to domestic and international retail & wholesale associations, corporations and groups on Wall-To-Wall Marketing and other topics (click here for seminar topics).

Offer half and full day workshops on branding, customer relationship marketing and guest satisfaction.

"Offers a remarkable flair for great food and fun environments in ways operators can execute"

-David W. Poore, President, D.E. Restaurants, Inc.