Method Marketing Feature
OBO's Coastal Grill
A Wood-Fired Grill & Beach Bar

2000

• Identified consumer need for an upscale-casual dining chain that featured high flavored, high sensory, hospitality-focused dining

• Developed a 'high-end/high-quality menu' that worked in a casual environment
• Ensured that liquor would play an important role through the development of an imaginative bar program
• Focused on higher-end beef and poultry products
• Offered a P & L that would generate store level profit in excess of 20%

• Found interested operators who were unhappy with their current franchiser and looking for an opportunity to operate a profitable, innovative restaurant concept that was both cutting-edge and scalable