Today we’re going to be talking about looking back to look forward when it comes to branding.

Transcript
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Hey Heather, welcome to the show.

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Thanks Amin.

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It's good to be here.

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Awesome.

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So today we're going to be talking about looking back to look

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forward when it comes to branding.

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I'm so excited about this topic.

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You know, there are some beautiful things that we can find little trinkets

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and treasures in the past that help us to understand where we've been.

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So we can define where we want to go with our brands.

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That's wonderful.

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Yeah.

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And I'm really looking forward to this episode as well, because you're

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going to share some really interesting facts about where branding came from.

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Yeah you know, one of my biggest heroes in branding, Debbie Millman

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has a great course where she talks about limbic branding and where

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she talks about the great leap.

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And if you watch her Ted talk, , she unpacks this great leap forward.

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So it's one of the most significant times in history.

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When our brains evolve and ,we started to need symbols.

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And so this became, you know, about 50,000 years ago when people started to make

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tools and we started to do cave paintings.

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So those cave paintings were really important because they

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told the story of battles.

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They told the story of where hunting grounds were.

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They, they talked about family systems and the animals in the area.

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Those are really important.

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Beginning pieces of narrative and mark making.

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That's also around the time when people started to use makeup and

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believe it or not, it is actually men.

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Amin did you do your makeup today?

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I did my hair today.

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You did your hair today.

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Perfect.

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So, men would use it and it would be a way of identifying which

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family structure you're from, or which, belief systems you had.

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And then flags started to be used and in battles, flags were used to

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identify which team was which team.

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And so there became colors and mark-making, and the need to

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tie yourself to a community.

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And to make it visually obvious where you belonged.

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And so that's, that's a really interesting jumping off point.

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When we start to think about branding and how human it is to

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be able to tie yourself to marks.

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So that's really interesting because I think what I'm hearing is that

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branding and the idea of having a mark actually came from a safety standpoint

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initially, where if you were part of a tribe that was battling another

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tribe, if you didn't know where you belonged, well, you could get hurt.

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Definitely.

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You needed to know who was yours and who was not.

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And you know, our brains naturally have some of that ability, but when it's

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obvious, like if you think about a street sign, if I see a street sign, I know

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I'm trying to get to the right spot.

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Yeah.

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So it kind of as a system of efficiency as well.

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Right.

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And if you're talking about 50,000 years ago, there may not have been a

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system of writing and letters and words.

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So I can see the importance of how branding would be

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really critical at that time.

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Yeah, absolutely.

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And, and it's interesting when we start to move into some of the contemporary

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scene and we'll talk more about, the contemporary scene coming up, but there

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is a really important time for brands in 1876, where in North America, their

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first trademarks were established.

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So then people attached to the laws to their marks, into their logos.

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And the very first brand to officially register was Bass Ale.

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And something that's really interesting about Bass Ale.

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So this is, a brewery, from Europe.

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The thing that was really interesting is it was also the first product placement.

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That's very cool.

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And if people don't know what product placement is, you want

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to explain that really quick?

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Well, product placement is where a brand pays to be featured.

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So it was like an advertisement so that a brand can tie itself to an

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idea like in a movie, you might see somebody using an apple computer

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or driving a Tesla, for example.

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And so oftentimes those companies will pay for that placement.

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So we see bass ale in a Rembrandt painting.

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That's awesome.

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So we'll post that painting as well, but it's just really interesting

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because that's where the big jumping off point came for all of these really

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rich advertisements and posters.

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And if you're like me and you love to look at vintage sign painting.

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That's was just a really beautiful season in branding and the kind of the

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origin points for setting us up for where we are today in a contemporary scene.

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That's really, really cool.

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And can you talk a little bit about the idea of a brand,

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like how the term came about.

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Well, the term branding actually comes from the term to see or

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in, and we're going to dive deep into that into the next episode.

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So if you want more, you'll have to stay tuned.

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That's going to be really interesting cause there's some really, fun

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facts that you probably didn't know about when it comes to branding.

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So when we take a look back at where brands came from and our need to identify

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and to mark things, it gives us an understanding of where we can go with

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our brands and why they're so important.

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It's not just something you get on Fiverr , and there you have a brand there's a

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whole spirit and a soul and a reason for everything when it comes to your brand.

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Thanks so much for that summary, Heather, tomorrow on our show, we're going to be

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going down a journey down the silk road and learning some interesting facts.