Today we’re going to be talking about how good branding can actually reduce stress, not only for you as a business owner, but also for your customers and your clients.
Transcript
How are you feeling today, Heather?
Speaker:You know, I feel great.
Speaker:I've got flowers in my office and the sun's shining in.
Speaker:I'm ready to talk more about branding.
Speaker:That's awesome.
Speaker:Today.
Speaker:We're going to be talking about how good branding can actually reduce stress, not
Speaker:only for you as a business owner, but also for your customers and your clients.
Speaker:That's a really important, and I love the focus on wellbeing that you bring to
Speaker:this, to this podcast and to our business.
Speaker:And so can you tell us a little bit about, clarity and overwhelm.
Speaker:Absolutely.
Speaker:One of the things that we talk about a lot, on the health and wellness
Speaker:side is that if you feel overwhelmed or if you feel stressed and that
Speaker:you can't manage getting clarity is the easiest solution to that.
Speaker:Now.
Speaker:Easy and simple are not the same thing.
Speaker:So getting clarity is really important.
Speaker:How do you do that today?
Speaker:We're going to talk about three different things in your business that can help.
Speaker:Not only you get clarity, but also your clients to understand what you sell.
Speaker:The first and foremost is your messaging.
Speaker:How does your messaging look and how does it feel on social media?
Speaker:Our brands create, an emotional response, whether we realize it
Speaker:or not, whether we even invested in the graphics or not, whether we pay
Speaker:attention to how it looks or feels, it's going to create an emotional response.
Speaker:So by understanding what that response is?
Speaker:You can, like Amin was saying, find clarity for yourself.
Speaker:On what you're trying to offer, but also you get to have the opportunity to
Speaker:calm the nerves of the people who are overstimulated on all kinds of different
Speaker:social platforms now, with your brand.
Speaker:Exactly.
Speaker:For this episode, I want to actually refer to a brand that I
Speaker:really like it's called tent style.
Speaker:And have you heard of tent style before Heather?
Speaker:I haven't tent style really cool brand.
Speaker:And what they do is they sell tents that hang over the ground.
Speaker:And so you can, essentially pitch your tent as long as there's
Speaker:some trees or posts nearby.
Speaker:You use these straps, they attached to three different trees and your tent
Speaker:will actually hang over top of whatever it is that you're, tenting over.
Speaker:The reason I love this brand on Instagram is because all of their posts
Speaker:are of people using their products.
Speaker:Now I'm sure there's a lot of professional photography in there, but it's a,
Speaker:good mix of user generated pictures and also their own photography.
Speaker:And when you go to their feed, You'll you'll notice.
Speaker:One thing is that all of their pictures are very consistent and they have
Speaker:this very calming vibe about it.
Speaker:That's one thing that's really important because when you have a calm vibe on
Speaker:something like camping, which can be really exciting, it can be really fun,
Speaker:but people will associate that experience with the pictures that they're seeing.
Speaker:Do you know, that really reminds me of that concept.
Speaker:Have you ever heard you don't buy a book to read it?
Speaker:You buy a book for the experience you want to have while you're reading it.
Speaker:It's exactly what it is.
Speaker:That's exactly what it is because you're not, they're not showing
Speaker:pictures of boxes with the tents on it.
Speaker:They're showing the actual end result and how the people using it feel.
Speaker:And that's the most important part is the feel.
Speaker:That's really interesting.
Speaker:So when you're thinking about the kind of content you put out, you can
Speaker:think about how you want people to feel when they're engaging with it.
Speaker:Or if you have a, more of a knowledge based business, you might think of
Speaker:how they want to feel while they're working or engaging with you.
Speaker:Exactly . Now, the other thing we talked a lot about is that if you confuse you lose,
Speaker:so if you have a brand and you're not very clear in the eyes of your customer, you
Speaker:will confuse them and you'll lose them.
Speaker:And one example of that is that sometimes brands tend to want to get clever or witty
Speaker:or fancy, and it doesn't always work.
Speaker:Oh, well, there is one women focused brand that I know of that has so many
Speaker:words in their pitches that is so hard to understand, and the colors are so flashy.
Speaker:It makes it actually hard to read.
Speaker:And, you know, you don't want, you want to make sure you don't have
Speaker:competing colors and that kind of thing, but also your words need to
Speaker:say what you're actually doing, just because you have a really big flowery
Speaker:mission doesn't mean that your sales copy needs to be big and flowery.
Speaker:Very true.
Speaker:And I think you can really break it down to one simple sentence is that
Speaker:we do X for Y so that Zed, and that's the way that we've always helped our
Speaker:clients to grow is that we give them that simple framework of we do X for Y.
Speaker:So that's it.
Speaker:So, Heather, can you give us an example of, either you can use
Speaker:our business remarkable branding or another with that framework?
Speaker:Yeah, definitely.
Speaker:So, we provide branding services.
Speaker:To companies so that they can thrive.
Speaker:Exactly.
Speaker:And the only thing I might add in there is that two remarkable companies,
Speaker:because we really want to work with the best companies out there and
Speaker:help them grow, help them thrive.
Speaker:I love that word thrive.
Speaker:So that's a great example.
Speaker:I know I put you on the spot there, but he did really well.
Speaker:You know, the other thing I like to think about is like, a to B you know,
Speaker:your clients are at a, and they want to get to B, so you can speak to, we
Speaker:understand what it's like to be at a.
Speaker:And your path to getting to be might not be linear, but we can help you get here.
Speaker:You know?
Speaker:So it's speaking to hope like, and to the customer's journey.
Speaker:Thanks for that explanation, Heather, that was really clear.
Speaker:And I think that a to B analogy is really what people need to see is
Speaker:that you can take your marketing, you can take your messaging and really
Speaker:simplify it, which will help reduce the overwhelm, which will help reduce the
Speaker:stress so that you can go from a to B.
Speaker:So this wraps up our discussion on the history of branding.
Speaker:Thank you for coming along the ride with us.
Speaker:And we're really looking forward to starting our next discussion about
Speaker:the evolution of branding and how things have kind of evolved over time.
Speaker:I'm really looking forward to that and it's going to be awesome.
