We’re really excited about today’s episode because we’re going to be introducing our first season where we’re going to be talking about the fundamentals of branding.

Transcript
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Hey, Heather, how's it going today?

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Good.

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How are you?

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Amin?

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I'm awesome.

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I'm really excited about today's episode because we're going to

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be introducing our first season.

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So Heather, if you wouldn't mind telling us a little bit about what season

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one is going to be on this podcast.

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Well, I'm really excited about season one, because we're going to be talking

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about the fundamentals of branding.

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And I'm so passionate about branding and understanding and looking back to

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some of the roots of how it started, how it got to where we are today, and

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actually understanding the landscape of the kinds of brands that are alive and

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well in this world is really important.

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So that's where we're going to go today.

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That's awesome.

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you know, I love branding because I learned very early on that your

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logo is not your brand and that's something that I always thought about.

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And that's always something that people would tell me is that, you know, your

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logo defines everything else you do.

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I don't think that's true anymore.

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So Heather, would you mind telling us a little bit about, what your

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idea of branding is, and then also how that ties into your business.

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So my idea of branding really is that it comes as the spirit of your business,

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you know, and that can sound a little bit woo, but we all have a soul and a mood

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and a character character to our business.

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And, when we get to dive into branding, it's like we get to go into that

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playground and we become storytellers as branders and as businesses who.

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Are focused on building a strong and solid brand.

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And the reason that that's so important is it ties directly into

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your sales because human beings need to be able to differentiate

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between businesses and products, and they need to feel that a product or

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service or a business is trustworthy.

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So we want people to know like, and trust us, and that ties

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directly into our bottom line.

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So branding is so important because it is the thing that tells us your story

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and tells the soul of your business so that people will buy from you.

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And we all know you can't run a business without sales.

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It's like the blood and the veins of the creature.

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Yeah, I couldn't agree with you more.

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And that's actually why we decided that we're going to focus season one

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entirely on the fundamentals of branding.

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It's not going to be just talking about the visuals.

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It's not going to be talking about, like I said, your logo, but we're going to

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dive deep into how branding ties into your marketing, how it ties into your

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sales as Heather just mentioned, and also how you can use it to your advantage.

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It's to stand out because in the end we want you to be remarkable.

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And that's something that we're really passionate about sharing

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our thoughts as how you can become remarkable through your brand.

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Yeah.

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And I mean, you know, we were talking about this, not too long

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ago, it can get discouraging.

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Especially in the middle of a global pandemic.

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Wondering why are we doing this?

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Why are we running these businesses?

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Why are we hustling so hard?

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And in the face of all kinds of restrictions, things can start

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to feel daunting, but it's really exciting when you think about

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why you're building a brand or what's the point of your business.

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that brand can be your impetus to keep going and to remember why you

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got it in the first place, if you'll come into that playground with us.

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That's perfect.

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And just minutes ago, before we started recording this, I was reading an article

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about Facebook, which is now called meta and how they change their core values.

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And it's actually really interesting that mark Zuckerberg initially would

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always say that their core values was.

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Um, move fast and break things.

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And that was the way that they did things move fast and break

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it and move fast and break it.

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And that's what they did now.

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It's move fast, but focus on community, focus, how we can make

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ourselves better focus on how we can stand out and think into the future.

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You know, that ties in perfectly with a bit of a wrap-up for today's episode,

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where we're going to be sharing a lot of thoughts about the fundamentals

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of branding, which includes the evolution of how branding came about

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the age of limbic brands, which I know Heather is really excited about.

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And we're also going to be talking about how communities tie in to the whole idea

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of branding and how you can grow your community as a result of a strong brand.

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Yeah, it's so exciting because branding is so connected to human nature, right?

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From the way our brains work to the way that we do create communities around us.

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So we're so happy to have you here with us, and we hope that you are ready

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to play in our branding playground.

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It's going to be awesome.